Brand
Sculpting the Narrative
November 18th 2016
Over four days in November, the best representatives from bulthaup showrooms across North America gathered for a symposium hosted annually by bulthaup Scottsdale to share our passion for improvement. As part of this enlightening weekend, a distinguished guest list of ten nationally and internationally renowned architects and designers were invited to join the group in a conversation led by Eames Demetrios of the Eames Office and our own Robert Moric about the significance of product, people and processes in shaping all aspects of the brand, from the tangible, to the symbolic and experiential.
About Eames Demetrios
Eames Demetrios wears many different hats, but he is best known in the design world for his work as director of the Eames Office spearheading the successful re-discovery of the Charles and Ray Eames design heritage by new generations. The mission of the Eames Office is communicating, preserving and extending the work of Charles and Ray Eames.
Among his many achievements in this capacity is the multimedia component of the Library of Congress/Vitra Design Museum Eames exhibition, the thinking curriculum for Scale is the New Geography, The Essential Eames Exhibition at the Art and Science Museum in Singapore, the re-introduction of many Eames furniture pieces, and the release and video restoration of the Eames films. In addition, he works closely with Vitra and Herman Miller to be sure the Eames furniture is always made authentically and was instrumental in the founding of the Eames Foundation that preserves the Eames House (he is Chairman of the Board). He has also written several books about Charles and Ray Eames—Including An Eames Primer, intended as a thematic biography of their life, work, process and philosophy, now widely used by schools and available in three languages.
Most recently he has collaborated with AMMO books on Beautiful Details, created a fourth film that celebrates the Eames Elephant through animation and in the winter of 2014 produced the exhibition Ray Eames in the Spotlight at Art Center College of Design.
Demetrios also gives talks all over the US and internationally (43 countries spanning 6 continents) on many subjects, ranging from design to science, scale to his own work. He was a TED Conference Main Stage speaker in 2007.
No matter which hat, he brings out the adventurous side of his creative partners, institutions such as the Sinapore Museum of Art and Science, Portugal’s Gulbenkian Foundation, and businesses like Universal Studios and Interface, Inc (a billion dollar flooring company run on sustainable principles). Other important clients include Emeco, Coca-Cola and the California Academy of Sciences.
